Turn Your Love of Horses Into a Thriving 6-Figure Business

Without Burning Out or Compromising Your Values~

Are you pouring your heart into your equine business but still struggling to make it financially sustainable?

You're not alone. Like many horse professionals, you probably:

  • Spend countless hours with clients and horses, yet struggle to charge what you're worth.
  • Feel overwhelmed trying to balance barn time with business tasks.
  • Watch less experienced coaches fill their programs while you wonder what they know that you don't.
  • Worry that "real" marketing might compromise the sacred connection you have with horses.
"I was working 60-hour weeks, barely covering expenses, and feeling guilty every time I raised my rates. I knew something had to change, but I didn't want to become one of those 'corporate' coaches." - Sarah M., Equine-Assisted Coach

The Hidden Truth About Equine Business Success

Here's what 25 years in the industry has taught me: 

Your struggles aren't because you lack expertise with horses or passion for transformation. 

The real problem? 

Traditional business advice wasn't created for people like us who bridge the worlds of horses and human development.

You don't need another generic business course. You need a pathway that honors your unique gifts while building a sustainable business.

Introducing Business Essentials for Success

A 3-Day Live Zoom Intensive for Horse Professionals 
Who Want to Make a Living Doing What They Love 

Transform your equine business in just three 2-hour sessions, using methods that have helped hundreds of horse professionals create thriving practices. No compromise between authenticity and profitability required.

What Makes this Different?

Unlike generic business programs, this intensive is specifically designed for equine professionals. 

We'll use the same intuitive, body-based wisdom you use with horses to build your business - no pushy tactics or corporate jargon required.

Your Business Transformation Journey...

Module 1: Creating Your Success Container 

  • Discover how to use your somatic wisdom in business decisions
  • ​Learn to "read" market opportunities like you read horse behavior
  • ​Create boundaries that prevent burnout while serving clients deeply
  • ​Result: Make confident business moves that  feel as natural as working with horses

  • ​​

Module 2: Your Authentic Brand & Message

  • Uncover how your "imperfections" are actually your greatest marketing assets
  • Transform your horse wisdom into compelling offers
  • Master storytelling that attracts ideal client
  • ​Result: Stand out in the market while being 100% yourself


Module 3: Finding Your Perfect Herd 

  • Identify and attract clients who value your unique approach
  • ​Price your services with confidence
  • ​Create marketing that feels like matchmaking, not selling
  • ​Result: Fill your programs with clients who energize you



Module 4: Your Personal Wealth Formula

  • Design offers that serve deeply while creating abundant income
  • Create systems that free you to spend more time with horses
  • Build predictable revenue without sacrificing quality
  • Result: Generate consistent $10K+ months doing work you love

What's Included...

  • 3 Live Interactive Sessions (2 hours each)
  • Comprehensive Business Success Workbook
  • ​Lifetime Access to Recordings
  • Private Facebook Community for Ongoing Support

Real Results from Real Horse People

"After consistently implementing Lisa's framework, I doubled my monthly income - and I'm working fewer hours. More importantly, I feel totally aligned with how I'm growing my business."

Maria C., Equine-Assisted Therapist

 " Biz-Essentials has empowered me
 with exactly what I needed! "

" Lisa Murrell truly captures the joy of experiencing and applying the “Business” components of my business with her gifts, wisdom and practical discernment unique to me and each participant, as well as the value I received from other participants. Biz-Essentials has empowered me with exactly what I needed. 

Shawn Landrum

Equine Alchemy Coaching Graduate


" ...I had a real awakening…"

"POWERFUL, UPLIFTING and providing CLEAR GUIDANCE on my authentic brand… Lisa is able to create a warm ambiance and enthusiastic connections for the group to progress on each person’s unique business proposition.

Lisa truly ‘walks the talk’ 
and I’m very fortunate & excited to continue the work with her!

Tarja Vartiainen

Tarja Vartiainen Consulting | France

Live Training Dates: 

Tuesday, December 10 
Wednesday, December 11
Thursday, December 12
6-8 PM Eastern
(5-7 PM Central, 4-6 PM Mountain,
5-7 PM Pacific)

Your Success Is Guaranteed

While I can't promise specific income levels (because success depends on implementation), I can guarantee this:  

If you show up and do the work, you'll have every tool, template, and strategy needed to build a thriving equine business that feels authentic to you!

About Your Guide...


Lisa Murrell is a pioneer in the Equine Assisted Coaching industry with over 25 years of experience. She's built multiple 6-figure businesses while staying true to her horse-centered values. As an ICF-certified coach and business mentor, she's helped hundreds of equine professionals transform their practices from struggling to thriving.  

          Ready to Transform Your Equine Business?

Secure Your Spot Now - Only $97!!

Note: This is a one-time live offering and will not be repeated. Recording access is included, but the real transformation happens when you participate live with our community of like-minded horse professionals.

Common Questions

Am I guaranteed a 6 figure business?

Q: Will this work for my specific equine business?
A: Whether you're an equine-assisted coach, trainer, therapist, or facilitator, these principles apply. We've helped professionals across all equine disciplines build sustainable businesses.

Q: How much time will this require?
A: Beyond our live sessions (4.5 hours total), plan for 2-3 hours of implementation work. The strategies are designed to fit into your barn schedule.

Q: I'm not tech-savvy - will I be able to implement these strategies?
A: If you can use Facebook and email, you have all the tech skills needed. We focus on simple, effective strategies that don't require complex technology.

Copyright 2022. All Rights Reserved | Equine Alchemy

Copyright 2024. All Rights Reserved | Equine Alchemy

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